Native Dreams
Design, html5, 960 grid, css, jquery
Site | Wireframes | Mockups
My client does a good business selling handmade Native American jewelry at craft shows and Native American events, but her previous web site had failed to yield a single online sale. When I looked at that site, it was easy to see why...the site had a very 90's look to it with mismatching colors, disorganized content, and flashing phone and email icons. Above all, the site had no presence in the search engines.
So I gave her a site a complete overhaul both in design and content organization. I used southwestern styling to give her site a cohesive look and feel, including an opaque turquoise background for the header, an elegant slide show display on the Home page, and a stucco look for the background. The Honey Script font goes a long way toward giving the site its casual elegant feel. A jquery lightbox displays her beautiful jewelry close up.
In observing sites that sell women's products, I notice that Call to Action slide shows are very popular, so I designed the Home page slide show to display some of her pieces, with each slide linking to one of her jewelry pages.
The bottom section evolved the most from the wireframe and mockups. During the design process, I came up with a more customized approach for the headers and links, and decided to create watermarks in Illustrator for each section…the necklace watermark is based on one of the client's actual necklaces.
Overall, I gave the design, graphics, and information architecture give the site a very usable feel in grid format...that along with SEO optimization should help bring some business to her site.
The site link provided above is not the link to the actual Native Dreams site. I have trained my client to make her own updates (additions, deletions) to the product inventory on her site.